About Us

It started out of the frustration of having to carry a towel every time I went running; and if I was weight training, I often had to stop to use my towel before continuing. I needed something absorbent that would stay with me throughout my work-out without having to hold it. After extensive search, no such luck. That’s when I took to my sewing machine to create what I now call the N.E.T. (never-ending towel).

Founded by Senora Davis in  2019, the N.E.T. is a ridiculously comfortable never-ending towel that’s hand made in America. We pride ourselves on making each one out of quality 100% cotton, machine washable, terry cloth material. 

Our mission is to provide every athlete, “if you have a body, you’re an athlete” (Bill Bowerman), with a hassle-free way of keeping up with their workout towel regardless of the activity. When you start to sweat, reach for your N.E.T.